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Facebook buying Giphy means more to tech rivals than it does advertisers- Tempemail – Blog – Emails

The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it. Facebook bought Giphy […]

Buy, sell, hold: how M&A activity in marketing industry is shaping up in 2020- Tempemail – Blog – Emails

Covid-19’s impact on merger and acquisition (M&A) activity in the first quarter will be minor compared to what’s to come in the next few months. But, with economic upheaval will come opportunity for buyers and sellers alike as the year progresses. Entering 2020, the M&A market was already facing a slowdown. After years of a […]