The Twitch lockdown pitch to brands: streaming from home is our ‘bread and butter’- Tempemail – Blog – Emails

With marketing budgets drifting towards online video, gaming and communities, interest in Amazon-owned Twitch has been ramping up among brands. But the social video platform, which bills itself as a kind of Gogglebox for gamers, is still having to educate marketers about how to play. Adam Harris, newly promoted to global head of brand partnership […]

Is esports prepared for the coming influx of freed-up marketing spend?- Tempemail – Blog – Emails

PwC’s global esports leader Andy Fahey claims that under lockdown esports is the “only competitive ‘sport’ in town”. So far, The Grand Tempemail, Formula 1, Moto GP, Spain’s La Liga and Nascar have all run digitally. There’s more to follow and an increasing likelihood that more esports will fill depleted broadcast schedules. Prior to the […]