Can Covid-19 force adtech reset as media buckles under financial strain?- Tempemail – Blog – Emails

The current pandemic is magnifying pre-existing flaws in adtech. From systemic inefficiencies to limited oversight, to a value-draining lack of context around ad placements, the news media is wrestling with providing crucial coverage against a significant revenue shortfall. Recently, execs from news body Newsworks, news ad collective Project Ozone and media buying agency Mediacom, talked […]