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P&G ramps up marketing amid coronavirus demand: ‘This is not a time to go off-air’- Tempemail – Blog – Emails

In the midst of the coronavirus pandemic, advertisers are all grappling with the same quandary: to spend or not to spend. Procter & Gamble has committed to the former – citing the need to retain “mental availability” of its brands in a time when their physical availability may be lacking. P&G today (17 April) reported […]