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Open for business: 70% of SMEs believe marketing is more important than ever- Tempemail – Blog – Emails

For all of us, Covid-19 has upended ‘business as usual’ – we clap for the NHS, talk of PPE and share WFH tips. But what impact is the pandemic having on businesses? In particular, the SMEs that make up 99.9% of all private sector business in the UK? According to the Advertising Association’s Ad Pays […]

Coronavirus: what a time to be live- Tempemail – Blog – Emails

As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own homes. So how are they adjusting to the limitations? We’ve seen several changes to how creators are interacting with their audiences. While in the past, a polished post and a feed that has been […]

Webinar: the impact of Covid-19 on online retail- Tempemail – Blog – Emails

SaleCycle recently ran a webinar focusing on the impact of Covid-19 on online retail – the facts and figures. Throughout the Covid-19 pandemic, SaleCycle has been collecting and analysing key market data. While the world continues to deal with the outbreak, online retailers have been faced with a different type of consumer. This has caused […]

Too boring for loyal customers? Tactics to build your brand- Tempemail – Blog – Emails

Standing out from the crowd is becoming more important with the saturation of most markets. However, it’s no walk in the park when your product or service is pretty run of the mill. You know your USPs, but your potential customers will struggle to see beyond the preconditioned conceptions they have of marketing agencies or […]

IAB UK appoints first head of ad tech- Tempemail – Blog – Emails

The industry body for digital advertising has appointed its first head of ad tech in a move that strengthens its ability to support the ad tech sector, understand key developments and address current challenges. Starting immediately, Tina Lakhani, Internet Advertising Bureau (IAB) UK’s current ad tech manager, takes on the newly created role. It will […]

As social distancing continues, mobile gaming grows- Tempemail – Blog – Emails

Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating our daily lives within four walls and within the confines of technology – such as our work, communication with others, etc. But what we are looking for has also changed. While social-networking sites […]

Facebook, Livity and The Prince’s Trust unite to put young people in charge of new digital campaign- Tempemail – Blog – Emails

Following discussions between Livity and Facebook, the two joined forces with The Prince’s Trust to think differently about the issue of youth violence. The unique nature of Livity meant that tackling the issue could be truly youth led and following on from research with young people directly affected by youth violence, a cohort of six […]

Influencer rebrands with focus on human creativity and intelligent global data- Tempemail – Blog – Emails

Europe’s leading influencer marketing platform, Influencer, has rebranded in order to further highlight their offering of human creativity and intelligent global data, as the company continues to champion a new era of creativity within the influencer marketing industry. Influencer has rebranded with a new logo, device, and colour palette. Most notably, the new branding has […]

Casual gamers are learning to thrive in lockdown: Brands, ignore them at your peril- Tempemail – Blog – Emails

Thousands of gaming fans sit in hushed anticipation – filling the Birmingham Arena in a time before lockdown. They are waiting for the next round of the 2019 Dota 2 ESL tournament to begin. Suddenly, a huge cheer ripples through the crowd. No one has walked on stage, nobody is on the mic, or even […]

Coronavirus and influencer marketing: a return to our roots- Tempemail – Blog – Emails

It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one positive we can take from it, it’s that brands have the opportunity to create lasting emotional bonds with their customers in a time when people need that most. At present, consumers are […]