Roku explains OTT audience surge as its OneView ad product comes to market- Tempemail – Blog – Emails

Brands are adopting a more OTT-heavy ad strategy to reach audiences in lockdown according to Sam Bloom, chief executive officer at Camelot. OTT firm Roku has been unlocking this data to help migrate brands into the channel. “The biggest challenge going forward is how we think about the TV business,” Bloom said, explaining how TV […]

To avoid Hooq’s fate, OTT platforms must advertise to cut through- Tempemail – Blog – Emails

In Asia Pacific where there is a mix of local, regional and international over-the-top (OTT) platforms, a clear marketing, content and audience strategy is required to stand out in this crowded space. Failing which, experts say, they might end up in the same situation as Hooq, a Singapore-based OTT joint venture between Sony Pictures, Warner […]